Branding
A brand is a living thing. It breathes, speaks, and leaves a mark long before anyone reads a single word. My branding work starts from the inside out, understanding what a brand is before deciding what it looks like.
Logo Pack & Branding Concept
Rewind | SÃO PAULO — Brazil | 2026
Built for producers who don't need the spotlight, because the music does the work. Rewind is a SaaS platform for sample packs, co-founded with Hobb, designed around one philosophy: the brand steps back so the producer steps forward. The visual system reflects exactly that. Dark, weighted, locked in. An identity that doesn't ask for attention. It just delivers.
Logo Pack & Branding Concept
BAILE DE FAVELA STUDIO | SÃO PAULO — Brazil | 2026
MC João's recording studio deserved an identity as layered as the culture it represents. Every mark in this pack was designed to carry the weight of Baile de Favela's history while leaving room for where it's going next.
Branding Concept
& Landing Page
AMV | SÃO PAULO — Brazil | 2026
Health benefits aren't the most exciting category until the brand makes them feel human. For AMV, the challenge was turning trust, clarity and accessibility into a visual language that works across four different audiences: individual, family, corporate and dental.
Logo Pack & Branding Concept
L'ADRESSE DES MAÎTRES | DREUX — FRANCE | 2026
A French contemporary arts collective needed a mark that felt timeless without feeling stiff. The result is an identity rooted in craftsmanship, refined typography, classical references and a system flexible enough to live across a gallery, a boutique and a full cultural program.
Street Dance Corner
STREET DANCE CORNER | PERTH — AUSTRALIA | 2026
Perth's premier street dance studio needed a brand with as much energy as the movement it teaches. What started as an identity project grew into an ongoing creative partnership, covering everything from the logo to social content, graphic design and motion work, all built to keep the community moving.
Logo Pack & Branding Concept
QG DO PLUGIN | SÃO PAULO — BRAZIL | 2026
The go-to destination for VSTs, presets and production tools in Brazil. QG do Plugin needed an identity that spoke the language of producers and artists, something raw, bold and deeply rooted in the culture of making music.

LUSCA® is a creative studio run by Lucas Reis, a Brazilian filmmaker and creative director working across branding, audiovisual, graphic design and UX/UI. Many tentacles, one vision.