Design is a decision. Every layout, every hierarchy, every interaction is a choice about what matters and what does not. My UX/UI work starts from the product's core purpose and works outward, building experiences that feel inevitable rather than designed.

Rewind needed more than a website. It needed a world. As a SaaS platform for producers built around the philosophy that the brand steps back so the music steps forward, every design decision had to reflect that same discipline: nothing decorative, nothing that asks for attention it has not earned. I designed the full brand system and landing page from scratch in Figma, building both the visual language and the digital experience that introduces Rewind to the market.

The brand system covers everything from typography and color to component logic and usage guidelines, and will be publicly available at ds.rewindtools.com. The landing page was built to convert without performing, speaking directly to serious producers in the language they actually use. Dark palette, weighted type, copy that does not waste a word. A product that knows exactly who it is for and does not try to be anything else.

LUSCA® is a creative studio run by Lucas Reis, a Brazilian filmmaker and creative director working across branding, audiovisual, graphic design and UX/UI. Many tentacles, one vision.